Masaba Gupta, who started as a fashion designer at the age of 19, is now known as a multifaceted entrepreneur. House of Masaba is a prominent brand that she’s painstakingly built over time. Fearless about embracing new avenues and trusting her creative vision, Masaba has become a celebrated name in the Indian fashion and lifestyle space.
All of Masaba’s designs are an ode to the timeless charm of Indian traditional motifs, reimagined in global, modern ensembles. This ethos extends beyond clothing into jewelry, accessories, and her beauty line, LoveChild by Masaba.
The Origin Story of House of Masaba
Starting out at just 19, Masaba quickly gained recognition for her bold, quirky, and vibrant statement-making designs. House of Masaba distinguished itself by fusing traditional Indian aesthetics with contemporary silhouettes, appealing to people across the world.
Over time, she expanded her brand beyond clothing into jewelry, accessories, and cosmetics. Her beauty line, LoveChild by Masaba, boldly reclaims a term once used against her, turning it into a celebration of empowerment, confidence, and self-expression.
Brand Values of House of Masaba
Boldness, Inclusivity, and Tradition-Meets-Modern.
The brand reflects Masaba’s authenticity and mixed heritage. Known for its vibrant prints, unconventional silhouettes, and cultural storytelling, House of Masaba represents a fearless, global woman with deep Indian roots.
Digital-first strategies, sustainability practices, and a lifestyle-focused approach are integral to the brand’s identity.
What Makes House of Masaba Popular: Signature Design Language
Here’s how Masaba Gupta cracked open a unique opportunity for her brand amidst other businesses started by celebrities:
Iconic Prints, Vibrant Colors, and Fusion Wear
Masaba’s designs seamlessly transition from bespoke couture to everyday glamour. Her use of striking prints, vibrant colors, and fusion of traditional and modern elements make her collections highly distinctive.
Expansion into Bridalwear, Resort Wear, and Beauty (LoveChild)
- Bridalwear: Masaba redefined bridal fashion with unconventional, stunning ensembles that created the tribe of “Masaba brides.”
- Resort Wear: Relaxed fits, breezy fabrics, and vibrant colors shaped into artistic, functional silhouettes.
- LoveChild by Masaba: A beauty line offering premium skincare and cosmetics at accessible prices, packaged in bold, playful designs that resonate across generations.
Growth Strategies from House of Masaba
Here are all the tactics Masaba Gupta implemented to get her brand to where it is today:
1. Brand Collaborations that Boost House of Masaba
House of Masaba has collaborated with leading names across industries, including:
- HBO’s Game of Thrones (clothing & accessories line)
- boAt (signature-print headphones)
- Nykaa (beauty collaborations)
- Amrapali Jewels (heritage-meets-modern jewelry)
- Myntra, Levi’s, Maybelline, Samsung, Titan, and more
These collaborations expanded the brand’s reach, visibility, and innovation quotient.
2. Celebrity Visibility and Brand Advocacy
- Bollywood’s Embrace of Masaba’s Designs – Masaba’s Indo-western styles and iconic prints have been worn by top Bollywood actresses at events, in films, and across media.
- Smart Use of Her Own Celebrity + Storytelling – Masaba leveraged her personal narrative and celebrity status to connect with audiences. LoveChild became a statement of empowerment – transforming a derogatory label into a bold, successful brand identity.
- Netflix’s “Masaba Masaba” as a Brand Builder – Her Netflix series, Masaba Masaba, showcased the intersection of her personal and professional life, strengthening her relatability and brand storytelling.
3. Retail Strategy: House of Masaba’s Phygital Expansion
- Experience Centers and Strong eCommerce Backbone – With an omnichannel strategy, House of Masaba balances online presence (Instagram, Myntra, Ajio, Noon, brand website) with 17 flagship stores across India and retail tie-ups with Shoppers Stop. The brand now ships to 87 countries, facilitated by Razorpay’s international payments.
- AR/VR and Personalization – Virtual Try-Ons & Immersive Store Experiences with AR/VR, Bridal Personalization Appointments directly with Masaba, and Wishlist and AI-driven insights to enhance customer personalization.
Lessons for Women Entrepreneurs from House of Masaba
Here are some takeaways for women entrepreneurs that want to build a brand like Masaba Gupta:
1. Owning Your Identity and Infusing It into Business
Masaba fearlessly infused her personal journey into her brand. From bold patterns to the LoveChild identity, her business celebrates empowerment, diversity, and individuality.
2. Creating Intellectual Property Across Categories
House of Masaba has strategically protected its “MASABA” trademark across fashion, beauty, and home decor, strengthening its brand integrity and preventing misuse.
3. Strategic Media Visibility and Storytelling
Through bold campaigns, Instagram storytelling, behind-the-scenes content, and influencer collaborations, Masaba has built a strong media presence that resonates globally.
Conclusion
Masaba Gupta redefined Indian fashion with boldness and originality. From fashion to beauty to home decor, House of Masaba has become a global lifestyle brand that represents fearless design and self-expression.
Women entrepreneurs are redefining industries with creativity and vision.
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