Colors have power.
They show character, they speak of your energy, they define your style, they turn into your very own signature statements—and they swathe you in wads of self-confidence when worn with attention to what works best for you.
Un-trend and wear the colors that are ‘you’ and reflect/sit well on you. A color that complements your personality makes some bit of the battle to make your presence count just a wee bit easier. Use them to show up with purpose, energy, and confidence. Here’s how.
Confidence-Boosting Colors and When to Wear Them
Here are some colors we recommend for women and when to wear them:
Red – Power, Leadership, Visibility (ideal for meetings or public speaking)
It’s often linked to power, passion, love, excitement, even danger. It speaks of dominance and aggression. The visual stimuli it offers and the energy it radiates make it a popular choice in marketing and design to elicit strong reactions and grab attention.
Red is a standout color. Wear it to an event or a social gathering to keep the attention riveted on you. Wear it in everyday life to feel empowered and energetic. On days when you don’t feel too bright, wear it just so the color rubs off on you—and your mood picks up.
Royal Blue – Trust, Intelligence (great for interviews or client calls)
Associated with calm, trust, peace, feelings of tranquility, and reliability, the color is worn as a power suit. Widely favored by people in fields as varied as business, politics, bureaucracy, and spirituality, the color creates a sense of order and stability.
The color can fit your chilled, casual days, and elevate your style at more formal gatherings. It can make quite the statement when you choose the right tone of blue. Dark navy is a popular choice among those who believe in power dressing and understated elegance. In everyday office wear, it brings subtle sophistication and can be worn in interviews, meetings, and formal office scenarios.
Yellow – Positivity, Energy (creative brainstorms or networking)
This color is associated with happiness, optimism, and energy. It is believed to boost communication and enhance memory and concentration. Yellow is linked to creativity, confidence, and intellectual stimulation. Commonly, people associate this color with sunshine and warmth—a symbol of energy and vitality. The color is said to stimulate the left side of the brain, associated with rational thinking and analytical abilities. Used in study spaces, it boosts concentration and memory.
Wear it to outdoorsy events, picnics, while walking, shopping, or just relaxing at home. You are sure to feel more cheery and bright. It is a ‘pick-me-up’ color. The warmth of yellow infuses good vibes and makes you—and the people around you—feel comfortable. Wear it during your brainstorming sessions or when you network. Feel the energy course from you into your surroundings.
Black – Authority, Sophistication (when you need to command the room)
The color stands for authority, power, mystery, and elegance. It can have both positive and negative connotations—positive, of power and calm; and negative, of fear or sadness. In dressing, it’s synonymous with timeless sophistication and elegance. Often seen in high-end fashion, it’s a favorite among those who wish to make a statement. A most favored color, it is used by those who want to project their self-assurance. Black is bold and, in equal parts, triggers intrigue and a sense of mystery.
It can be worn to most evening parties, dinners, and formal events. In the daytime, though, it’s best to wear it with some lighter colors to break the intensity. To the office, wear it with another color in a shirt or scarf to lighten the payoff. Black suits command attention. Wear it when you are leading from the front and need the spotlight on you. However, one must remain mindful of local sensibilities—black may be worn for mourning or considered inauspicious during religious ceremonies.
White – Clarity, Confidence in Simplicity (great for fresh starts or pitches)
The color is associated with clarity, purity, and fresh beginnings. It can symbolize abundance, elegance, and luxury. White can evoke feelings of peace and calm and help promote mental clarity. The color exudes positivity with a ring of serenity.
Wear it when you need to make business pitches or when starting something new. The neutral tone keeps wayward judgments away when the focus needs to be on your plan and intent. White makes a plain yet loud statement. It puts you in a place of somber authority. The color is easy to dress up or down and is unmatched in its versatility.
Green – Balance, Growth (ideal for learning environments or reset days)
This color is a powerhouse of positivity—symbolic of growth, renewal, and life. It makes one feel at peace, tranquil, and optimistic. Some people vouch for feeling more creative when they wear this color. It is also seen as a color of wealth, prosperity, and balance, which helps in keeping a positive self-image.
It’s a good color to wear on days when you decide to hit the reset button. Wear green and feel one with nature and its calming elements. You could choose to wear it in learning environments, as it does not scream for attention yet makes for a strong presence through the serene, calm vibes it gives.
Bonus: How to Find Your Power Color
Based on your skin tone, energy type, or what makes you feel most you.
Always look for colors that complement your skin tone and light up your eyes—quite literally. When you wear colors that suit your complexion, it’s an instant boost to your self-confidence and physical demeanor. You carry yourself with more grace and elegance.
Also, there are mood colors that you may identify with at different times of the month or stages in life. Tune into what makes you feel most like yourself.
Conclusion
When you wear the colors of your choice, they speak to you differently—as though soothing you, folding you in their warmth, and saying that it’s all taken care of. So, let your colors do some of the speaking for you.
Fill your wardrobe with ‘speaking’ colors, and never have a dull moment anywhere you choose to be.
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